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caltex

Welcome to our E-Bulletin

[vc_row][vc_column][vc_column_text]Dear Readers,

Welcome to the PenPec eBulletin!

PenPec eBulletin aims to channel information including news, success stories and best practices in Pen Petroleum’s network to our readers. It is one of the avenues for us to consistently stay connected with our business partners. This eBulletin is published in a mix of bi-lingual format, namely English and Bahasa Malaysia.

Kudos to all team members who contributed to this online bulletin.

To our valued retail partners, I am inviting you to be part of our eBulletin. Do not be shy to share with us (and our readers) your proud moments during your journey with Caltex and PenPec. For every testimonial/success story that we featured on eBulletin, we will reward the station with a mysterious gift. You are welcomed to share your stories with us by emailing it to your retail business consultant.

Lastly, enjoy reading our eBulletin!

The Editor
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caltex

Message From The Director, Nov’20

[vc_row][vc_column][vc_column_text]It has come to the final quarter of year 2020 – the year of pandemic. We witnessed the widespread of COVID-19, one of the most destructive pandemics in human history.

In Malaysia, the fuel industry has encountered a never-before-seen scenario. While the world oil price had a steep fell for a few consecutive months, the Malaysian government declared the implementation of Movement Control Order (MCO). Social activities are suddenly restricted, interstate travelling is forbidden, international borders are closed. No doubt, fuel retailers are badly hit. Pen Petroleum suffered 80% loss of revenue. We are put in the same boat with our retail partners in fighting of survival.

With the relaxation of movement restriction following declaration of Conditional-MCO and Recovery-MCO, we finally see some lights shed at the end of the tunnel. At the time of writing, a review of our network performance shows that 83% of our station has recovered to normal sales. I am very proud of our retailers and their staff for their relentless effort in recovering their sales in such short period of time. I would also like to thank Chevron Malaysia for being supportive to Pen Petroleum and our retailers in this unprecedented time.

People often comment that we (essential business) are fortunate to be able to ‘business as usual’ during the MCO. To me and my partner Dato’ Rahim, this is not entirely true. We find that ‘business un-usual’ is a more suitable description for petrol station business. Due to change of customer behavior, our usual petrol station customer service platform is expanded to incorporate strict sanitizing and social distancing practice as the basic measures. Other than delivering 5-Star quality fuel, customer also expect us to safeguard their safety and health while re-fueling or shopping with us.

In this new business environment, while physical distancing is important, I believe heart-to-heart engagement is equally crucial to maintain customer relationship. It is important to make our customer feel the touchless human-touch element in our service. I urge our retailers to continue serving our Caltex customers at operational excellence level. Do not forget our smile, greetings, and thanks. Make every goodbye to mean ‘see you again’.
Stay safe.

Saw Chang Heng
Executive Chairman
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Categories
caltex

Bersatu Kita Teguh

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Pengarang: Mohd Khairil Bin Jamal bagi pihak Retail Team, Pen Petroleum

Apabila PKP diumumkan, pihak pengurusan kami telah mengambil keputusan untuk mengehadkan pergerakan kami atas sebab keselamatan. Bagi kami, ‘work from home’ memang satu cabaran besar kerana kerja kami biasanya melibatkan lawatan fizikal ke stesen-stesen di bawah seliaan kami. (Tahap cabaran itu berganda sekiranya anda adalah ketua rumah, yang boleh sakit kepala kronik apabila diamanahkan untuk memenuhi senarai groceri shopping si isteri!).

Melihatkan keadaan yang begitu kritikal, walaupun adanya had pergerakan, pihak pengurusan PenPec telah membentuk satu ‘Pasukan Rapid Response’ dalaman untuk memberi sokongan yang segera kepada para rakan niaga kami. Pasukan kami dikepalai oleh Saw Mei Yee, Timbalan Pengurus Besar Kumpulan kami.
Pada awal PKP, rakan niaga kami agak panik dan tidak tahu apakah langkah yang perlu diutamakan. Perkara pertama yang kami buat adalah mencari bekalan-bekalan pandemik seperti pelitup muka dan cecair sanitasi. Kami hantar bekalan tersebut kepada semua rakan niaga di seluruh Semenanjung Malaysia melalui kurier dan hantaran tangan. Perkara ini menjadi keutamaan kami kerana kami perlu memastikan bahawa juruwang dan CSR di stesen-stesen kami adalah selamat dan dilindungi di tempat kerja.

Selain itu, kami mengikuti perkembangan dan pengumuman rasmi daripada pihak berkuasa berkenaan seperti KKM, MKN, KPDNHEP dan sebagainya dari semasa ke samasa. Disebabkan informasi amat berlambak di internet, kami cuba tapiskan garis panduan yang betul dan berkenaan sahaja untuk dikongsi dengan rakan niaga kami, supaya ianya senang dirujuk dan dipatuhi.

Barisan penasihat bertauliah kami juga mengeluarkan nasihat kewangan dan sumber manusia yang memfokus kepada program penjana ekonomi kerajaan yang berkaitan dengan perniagaan stesen minyak. Kami percayai bahawa program yang diumumkan oleh pihak kerajaan adalah bermanfaat kepada rakan niaga sekalian kerana ianya boleh mengurangkan kos operasi stesen. Selain itu, kami mengadakan satu seminar digital untuk melatih para rakan niaga kami mengenai cara-cara pengendalian media sosial dan berinteraksi dengan ‘follower’. Sangat penting kita ikuti tren terbaru di pasaran!

Sebelum transit ke PKP-Bersyarat, pasukan kami juga melancarkan Pelan Pemulihan yang dikenali sebagai “Bersih & Selamat Caltexku”. Pelan ini bertujuan untuk memberi panduan kepada rakan niaga untuk membuat persiapan yang asas untuk memulihkan jualan mereka setelah PKP dilonggarkan. Pada mulanya, kami agak was-was sama ada kami boleh kongsikan Pelan ini tanpa berjumpa dengan rakan niaga. Insyaallah, dengan teknologi sedia ada, pasukan kami berjaya menyalurkan Pelan tersebut secara dalam talian kepada 117 rakan niaga dalam masa yang paling singkat.

Dalam pada itu, rakan sekerja saya yang kreatif telah merakam satu video ‘Sejahtera Malaysia’ yang disertai oleh keluarga Caltex PenPec, termasuk pihak pengurusan, staf dan rakan niaga kami. Hasil kerja tersebut banyak menaikkan semangat berjuang dalam kalangan kami di krisis ini.

Bagi pihak Retail Team, ingin saya mengucapkan ribuan terima kasih kepada para rakan niaga yang bersatu-padu dengan kami dalam perjalanan ini. Semoga segala urusan akan datang dipermudahkan.

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Categories
caltex

CaltexKu Prihatin

[vc_row][vc_column][vc_column_text]Pada bulan Ramadhan yang mulia tahun ini, rakan niaga kami telah membuat demonstrasi makna Ramadhan yang sebenar – memberi sumbangan kepada orang yang memerlukan di kalangan masyarakat. Rakan niaga kami mengambil inisiatif sendiri untuk melancarkan kempen ‘Kongsi Kebaikan’. Mereka memberikan sumbangan yang bersesuaian dengan keperluan masyarakat setempat kepada pelanggan Caltex, penduduk setempat dan pasukan front-liner tempatan.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid gap=”2″ grid_id=”vc_gid:1602576464643-4b75f9c5-73e9-6″ include=”383,395,394,393,392,391,390,389,388,387,386,385,384″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Tibanya masa Raya, keadaan pandemik COVID-19 masih belum pulih. Kami terkilan kerana tiada lagi amalan ziarah-menziarahi seperti tahun-tahun yang lalu. Kami tidak dibenarkan untuk bebas melawati ahli-ahli keluarga, saudara-mara dan kawan-kawan yang kami sayangi untuk menyambut perayaan yang teramat penting ini. Namun, rakan niaga kami mengenepikan emosi sendiri dan mencuba sedaya upaya untuk mewujudkan suasana Raya Aidilfitri di stesen minyak melalui kempen “Jauh Di Mata, Dekat Di Hati”.

Pen Petroleum sungguh bangga dengan rakan niaga kami. Kami telah berkongsi perbuatan baik anda dengan Chevron dan mereka amat terharu dengan usaha dan keikhlasan anda semua. Syabas![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid grid_id=”vc_gid:1602576514456-ed36caaf-d4d5-1″ include=”570,571,572,573,574,575″][/vc_column][/vc_row]

Categories
caltex

StarCard Ambassador

Mason Enterprise Sdn Bhd has just started their business in September 2019. We are pleased to know that this station has successfully signed up 3 StarCard customers (all of which have been approved by Chevron) within 5 months! We interviewed the station manager, Ms. Lim Moy Ting to know more about their success story.

Q: When did you start promoting StarCard sign ups, and why did you start to believe in our StarCard direction?

A: In year 2019, I attended a refresher training at Pen Petroleum office. That was the first time I was exposed thoroughly to the idea of driving sales via StarCard program. Right after the training, I immediately tried to execute StarCard solicitation at my station. I would say, I did not have any special strategy except for persistently upselling the benefits of StarCard to potential customers. As days go by, my customers’ awareness about StarCard increased and it was them whom then proactively came back to me to check out more information about StarCard. At that moment, I know that StarCard solicitation works.

Q: What motivates you to continue soliciting StarCard customer?

A: I trust that StarCard can bring numerous benefits to my customer. For instance, StarCard brings convenience. Our customers do not need to track their fleet claims manually. They are able to monitor and control their company vehicle’s fuel expenditure easily. On top of that, StarCard gives rebate to its users. When my customers shared that StarCard had helped their business in many ways, I have great sense of satisfaction! Of course, most importantly, it helped to increase our station diesel sales. That keeps me going.

Q: How do you retain your StarCard customers?

A: Good customer service is the basic factor. To encourage our StarCard customers to come re-fueling at our station, we will reward them with some extended service. As an example, we help customers to keep their StarCard safe in our custody, ensuring that the StarCard is not abused by their company drivers. We also took the opportunity to sign up new Journey™ Card for the customers so that they won’t miss any chance to earn BPoints when their drivers pump at our station. Essentially, when you deliver good customer service, your customer will choose to pump with you.

Q: Why did you prefer your customer to sign up StarCard rather than local account?

A: By signing up StarCard customer, it really helped us to ease a lot of administrative work. We are able to avoid ineffective work such as manually managing local account statements and records – all that has been automated by StarCard system. In addition, we do not have to worry about bad debts by local account customers. We let our manpower to focus on customer service instead.
Pen Petroleum applaud Mason Enterprise’s effort. Thank you for being Caltex StarCard ambassador with such inspiring story! Congratulations once again.

Categories
caltex

Reward Your Customers Through Creative Local Site Marketing (LSM) Program During Pandemic

[vc_row][vc_column][vc_column_text]Have you ever heard of car sanitization?

Pen Cempaka Sdn Bhd from Kulim, Kedah is rewarding their customer with this creative local site marketing (LSM) program – car sanitization.

“It all started with the second wave COVID-19 reported on the news in early August. When we got to know that a few positive cases were reported within Kulim area, we were so worried that this news will hit our business again”, shared by the station supervisor, Nor Aziah Binti Che Sa (Fondly known as ‘Kak Gee’ by the staff and customer) when we interviewed her.

Immediately after the news, the team quickly sat together to brainstorm for a rescue plan. “We wanted to think of a program that will help to make our Caltex customer feel safe on the road. Our manager proposed to explore car sanitization. Part of the reasons is to bring awareness to road users that other than personal hygiene, our vehicle also needs proper sanitization.”

Under this LSM program, any customer who pumped RM30 or above is entitled to enjoy a car sanization at a discounted rate of RM4 to RM6, depending on the size of the vehicle and areas to be sanitized.

The program is a successful one as it managed to pull crowds to the station, including competitor’s customer. “There is a Petron right across the road. We believe this LSM has attracted a number of the competitor’s customer to pump at our station. At peak days, we could sanitize up to 60 cars”, said Kak Gee.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

Categories
caltex

Happening In Xpress Point – Nov & Dec ’20

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  • bi-monthly promotion

Xpress Point is launching the latest promotion – ‘GANDAKAN KECERIAAN & KERIANGAN’ which will be effective from 1 November to 31 December 2020. With the support from Xpress Point vendors, our customers get to enjoy exclusive discount when they shop at Xpress Point. You may also find some exciting new products at our shelf such as Cadbury Dairy Milk Bites, Nabati Wafer (4 flavours) and Sunrise Muruku. Yummzz! Great savings with new product experience – come on, there is no other better ways to end this year![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”12px”][/vc_column][/vc_row][vc_row css=”.vc_custom_1602667043910{padding-top: 10px !important;}”][vc_column][vc_column_text]

  • collaboration with Food Panda

Xpress Point is now on pandamart! As we all know, mart delivery service is trending up. We are pleased to collaborate with Food Panda, one of the emerging online ordering brands in Malaysia. Ladies and gentleman, stay at home, Xpress Point will come to you!

“We did not hesitant to sign up pandamart because it involves zero-cost. The operation was fairly hassle-free, we just need to prepare the ordered goods and wait for foodpanda to pick-up and deliver them to our customers. To our surprise, our sales increased in terms of numbers of SKUs sold. The effect is beyond our expectation! Tiap-tiap hari ada transaksi. ” shared by Puan Nadia from AA&T Resouces Sdn Bhd (Caltex Hutan Kampung).

 

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  • collaboration with Just Us Event

Meanwhile in Selangor, we converted some space at station forecourt to be temporary RFiD fitment bay, where customers can fit the RFiD tags on their vehicle with the assistance of professional RFiD service providers. Needless to say, foot traffic to the stations involved has seen an increase.

Jom join Xpress Point now! Reward your customers with fun and exciting experience to keep your station the most popular destination at your trading area.[/vc_column_text][vc_empty_space height=”15px”][vc_btn title=”Like our FB Page” color=”primary” size=”xs” i_icon_fontawesome=”fa fa-facebook-square” add_icon=”true” link=”url:https%3A%2F%2Fwww.facebook.com%2FXpressPoint.Malaysia||target:%20_blank|”][/vc_column][/vc_row]

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caltex

Ohayo Jepun!

[vc_row][vc_column][vc_column_text]Tahniah kami ucapkan kepada pemenang-pemenang promosi Ohayo Jepun!

Kami amat teruja apabila menerima berita baik bahawa 2 pemenang yang bertuah dalam promosi nasional Ohayo Jepun yang dikelolakan oleh Chevron Malaysia adalah pelanggan dari rangkaian stesen seliaan Pen Petroleum, iaitu stesen Hikmat Cempaka Service Station (Ampang) and Hikmat Service Station (Gua Musang).

Omedetou gozaimasu (membawa maksud ‘tahniah’ dalam Bahasa Jepun)!

Setiap pemenang tersebut masing-masing telah memenangi hadiah tempat kedua, iaitu pakej pelancongan ke Jepun yang bernilai RM15,000. Memandangkan COVID-19 masih berleluasa, Chevron Malaysia telah secara prihatinnya menukar bentuk hadiah tersebut kepada wang tunai RM10,000 dan StarCash bernilai RM5,000. Terima kasih, Chevron kerana sentiasa menjaga pelanggan kami. Senyuman di wajah pelanggan kami memberi motivasi kepada kami untuk terus memberikan perkhidmatan yang terbaik di stesen minyak Caltex.

 

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caltex

#TerimaKasih Frontliners

[vc_row][vc_column][vc_column_text]Xpress Point ingin mengucapkan Terima Kasih kepada semua front-liners yang bertungkus-lumus menentangi pandemaik COVID-19 demi negara kita Malaysia. Jasa anda amat kami hargai.

#TerimaKasih Frontliners!

Sempena bulan Merdeka, Xpress Point telah mengadakan peraduan mewarna yang bertemakan ‘HERO KITA’ untuk disertai oleh kanak-kanak berusia 12 tahun dan ke bawah. Kami telah menerima 215 entri peraduan. Suatu respon yang amat memberangsangkan!

Kami terharu melihat cara anak-anak Malaysia menunjukkan penghargaan kepada adiwira negara kami menerusi karya seni masing-masing. Terima kasih atas penyertaan anda.

Tahniah kepada semua pemenang yang dinamakan di sini.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”15px”][/vc_column][/vc_row][vc_row][vc_column][vc_media_grid element_width=”6″ gap=”2″ grid_id=”vc_gid:1602657211361-8a9caf29-c361-2″ include=”361,362″][/vc_column][/vc_row]

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caltex

XPRESS Point POSM Guideline

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