Tag: Retail Partner

Happy International Women’s Day to all our lady Retail Partners and counterparts.

In case you do not already know, you are the inspiration for all the people around you.

Are you one of the 2021 top achievers in Pen Petroleum’s network? We wish to recognize the good performance retailers in this post. Thank you for your effort and commitment.

Come spot yourself!

• Customer First – 100% throughout 2021

• Customer Service – Above 92% (average score) 2021

• Image Stewardship – 100% throughout 2021

• Image Stewardship – Above 95% (average score) 2021

• Top 10 stations exceeding sales target 2021

• Top 11 lubricant sales 2021

Congratulations on the excellent performance. Syabas & Tahniah!

We wish to congratulate PB Pertama Sdn Bhd for winning the Q3 All-Stars incentive program organized by Chevron Malaysia Limited.

The winning indicates that:-

1. In Q3, the station managed to hit or exceed the sales target (March-May volume)
2. the station hit 95% in CF
3. the station achieved 36% in loyalty card conversion rate.

How far along are you in the Q4 game? Ramp up now!

You may be familiar with the following scenario:

You were driving half way and wanted to use a washroom. You saw a Petrol Station A, which is only 200 meters away from your location. But you were reluctant to stop by. You preferred to visit Petrol Station B instead, which is 2 kilometers farer. Why is that so? Because, just like many others, you love a comfortable washroom experience!

In Dungun, Terengganu, H.A.A Bunga Raya is flocked with happy customers who come purposely for the 5-star washroom. The station’s washroom is built in a special architectural design, combining the Terengganu traditional elements and modernized building feature.

Retail Partner, Mr. Azmi Bin Ahmad, shared with us that his priority is to provide the best customer service to his customers. “When you provide a clean and comfortable place, people will come automatically.” The station’s washroom had went viral on the social media when a satisfied customer shared her joyful experience at H.A.A Bunga Raya, complimenting the uniqueness and cleanliness of the washroom and surau provided at this station.

Whereas in Kuala Selangor, the Majlis Perbandaran Kuala Selangor has decided to award JS Stesen Sdn Bhd the Champion in the Cleanest Washroom Competition 2021, under the Petrol Station category.

When asked what the tips of maintaining a clean washroom are, here is the sharing from the Station Manager, Mr. Isaac Tan. “You have to do the cleaning work before peak hours. Cleaning work does not only cover restrooms, it also includes other visible areas such as driveways etc. Trash has to be quickly cleaned up. When the customer sees the clean environment, he or she certainly will think twice before littering. That helps.”

“The feedback and review from the customers really motivate me. I am determined to maintain such momentum and continue to do our best,” said Isaac.

Undeniably, washroom is one of the most essential facilities of a petrol station. The condition of the station’s washroom goes to tell how much a station owner wishes to welcome his customer.

Sekitar tahun 2005-2006, selaras dengan perubahan dasar kerajaan, setiap stesen minyak di Malaysia diwajibkan untuk berniaga di bawah jenama syarikat minyak yang diluluskan oleh pihak kerajaan sahaja. Pada masa itu, Pen Petroleum telah berjumpa dengan beberapa pemilik stesen minyak yang terjejas untuk merancang pelan pernigaan yang bermanfaat kepada kedua-dua pihak. Stesen-stesen minyak tersebut kemudiannya dilantik sebagai Rakan Niaga kami dan telah memajukan perniagaan stesen minyak di bawah jenama Caltex, di bawah seliaan Pen Petroleum.

Hampir 15 tahun telah berlalu. Sesetengah Rakan Niaga telah pun ‘separa bersara’, di mana mereka telah melatih generasi kedua dalam keluarga untuk mengambil alih perniagaan stesen minyak tersebut. Salah satu stesen berkenaan adalah Mayang Mass Trading yang bertempat di Bagan Serai, Perak. Pengasas stesen ini dikenali sebagai Encik Aris Bin Manan. Beliau telah bersara kebelakangan ini. Stesen minyak sekarang dikendalikan oleh anak lelaki beliau yang berkarisma, Encik Muhammad Afiq Bin Aris yang berusia 32 tahun.

Kami menemu-ramah Rakan Niaga dari dua generasi mengenai pengalaman mereka sebagai stesen yang bertukar dari stesen tanpa jenama kepada jenama Caltex.

⊕ Apakah perbezaan perniagaan stesen minyak – sebelum & selepas bertukar kepada jenama Caltex?
⇒ Jualan minyak meningkat. Imej stesen lebih cantik. Selepas menukar lambang, pelanggan pun mempunyai keyakinan terhadap kualiti minyak kami kerana Caltex adalah jenama unggul.

⊕ Kongsikan usaha tambahbaik yang dibuat oleh Rakan Niaga selama ini untuk memajukan jualan stesen?
⇒ Kami pernah menaik taraf imej stesen di mana lantai ‘forecourt’ disimen secara penuh. Kami juga mengecat semula stesen. Perkara-perkara sebegini membuat pelanggan berasa lebih selesa apabila mereka mengepam di stesen kami. Kami turut ‘train’ staf-staf kami supaya melayan pelanggan dengan lebih mesra kerana ianya satu elemen yang betul-betul boleh menarik pelanggan baru dan mengekalkan pelanggan sedia ada. Selain itu, selepas Afiq ambil alih, stesen selalu mengadakan promosi bulanan untuk memberi pulangan kepada pelanggan.

⊕ Tahap kepuasan terhadap sokongan dari Pen Petroleum selama ini, sila beri markah:
⇒ 5/5 Bintang 

⊕ Tahap kepuasan terhadap sokongan dari Chevron Malaysia selama ini, sila beri markah:
⇒ 5/5 Bintang 

⊕ Nasihat Rakan Niaga (generasi pertama) kepada generasi baru?
⇒  Sentiasa mencari idea yang baru dan menambah baik perniagaan dari semasa ke semasa. Perlu sentiasa mengikuti pekembangan teknologi dan menggunapakai teknologi untuk membantu urusan perniagaan.